Dogs are often the first assets to be sold off. Dogs – These are low market share assets that show low growth rates. Cash cows – These are high market share assets in a slowly growing market. Apple BCG Matrix Analysis BCG Matrix of Apple analyzes its products to classify them as low growth products, high selling products, high growth products, and high selling but low growth products. Stars – These are high market share assets in a quickly growing market. Question marks – These are high growth rate, low market share assets. List out every product or service you offer, then arrange them into the following four categories: Wondering how to use a BCG matrix? The process is simple. Created by the Boston Consulting Group (hence the name), the BCG matrix offers a way to view all of your product ideas in one place and prep for a total market takeover to give you a competitive advantage as a market leader. The BCG matrix (also called a growth share matrix) is a tool that allows you to make the most of your business plans, marketing strategy, and assets by calculating their market growth and market share.
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